June 2021 is

Rotary Fellowships Month
Birthdays & Anniversaries
Member Birthdays
Adrian Davis
July 5
Michael Anderson
July 6
Charles Ross
July 7
Andrew Duncan
July 8
Rob Alexander
July 24
Spouse Birthdays
Margie Booth
July 2
Joy Long
July 7
Joy Duncan
July 15
Tyrrell McGeever
Maggie McGeever
July 1
Join Date
Adrian Davis
July 1, 1995
26 years
Colin Byatt
July 23, 2000
21 years
Last Meeting
Guests:Chris Thomas, Fleur Thomas, Charlotte Thomas, Wanda Fitzgerald, Tom Orr, Mark Stirling, Damien Jess, Francesco Hargrave, Carol Hayllar.
Apologies:Ray Barnard-Brown, Adrian Davis, Brenton Ellis, Tyrrell McGeever, Terry O'Day, Tony Viney
Jul 01, 2021
Sex, Drugs, Rock "N" Roll and the science of advertising.
Jul 08, 2021
New Rotary President 2021-2022
Jul 15, 2021
Tiny Houses
View entire list
This Meeting's Responsibilities
Cashier 1
Cashier 2
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Club Information
Welcome to our Club!
Thursdays at 6:30 PM
The Valley Golf Club
District Site
Venue Map


Arrive 6:00 pm

Meeting Starts 6:30 pm

Ends 8:00 pm

If you cannot attend the meeting, then please send your apologies to

John or Julie Barnes email:,

or phone on 0407 800 852,
before MIDDAY on the Wednesday preceding the meeting.

Catering for meals is expensive if you do not apologise your meal has been paid for and all your fellow members suffer the loss.

Current Projects

In the current state of the world our normal fund raising activities  are on hold. But that does not stop you from supporting our local and Overseas


Polio is nearly eliminated from the world.( we older guys grew up with it all around us)

click HERE to see more.

Our Australian Rotary Health always always looking for help with an emphasis on Mental Health in this coronavirus time

click HERE to see more.

And if you would like to help click on the Donate link above!


President's Message
member photo
Hello to Everyone, 
Here’s hoping you are all well. 
We had a great guest speaker last Thursday, by the name of Chris Thomas. I hope you were able to follow the way of advertising, which is not really a new way but hearing how it works by the experts was interesting. 
Hope to see you all next week at the official changeover. I am really looking forward to this special occasion and hope you will all have a brilliant time.
Yours in Rotary,
Harry Ziegerink
At our last meeting
Guest speaker
Last meeting we were privileged to have an outstanding guest speaker, Chris Thomas, who was an advertising executive at BBDO.  Chris spent 37 years working in advertising around the world.  Chris is also one of the walking insomniacs which include a couple of our club members and who spend the early part of the day walking up Arthurs Seat.
Chis talked about advertising as being the “hidden persuader”.  He quoted a saying that “half the money spent on advertising is wasted, the problem is that I don’t know which half. Chris set about to demystify advertising.  
Chris receiving a gift ...
About persuasion, Chris said that we all act irrationally. We don’t think a lot about the decisions we made. In fact, following on from the work of the Nobel economics prize winner, Daniel Kahneman, Chris stated that we either use System 1 decision making which are fast and intuitive. These decisions are based on our feeling or our prior experience.  System 2 decision, on the other hand are used on complex problems, questions or when learning a new language.  Advertisers want us to use System 1 decisions, they want us to act automatically, without a great deal of thought.
Advertising is about creating memory structures so that we link brands to stories and ideas.  He provided examples of a number of ads from around the world.  I was fascinated to hear that the same underlying script is used even though the detail of the ads were different for different countries.  This was apparent in the Snickers ads; same underlying creative idea that “you are not you when you are hungry”, but portrayed in different circumstances.
I was also interested when Chris remarked that they are looking for the brain to release Dopamine.  This occurs when the advert instils a feeling of achievement when somebody buys the product.  Chis used the Guinness ad which implied that it is more of a beer than any other and it is made for men who make bold choices.”  In other examples, Chris said that ads about family and relationships releases a small amount of Oxytocin. He used ads for Wrigley as examples.  These emotions help to ensure that we choose the brand without thinking using System 1 decisions.
The ad that touched me the most was the Barbie Ad.  This was particularly because Chris said that it was filmed with hidden cameras. In these ads, a young girl was acting as the football coach for the day, a veterinarian or a college professor.  These were entertaining and really supported the notion that “When a girl plays with Barbie, she imagines everything she can become” I related to the punchline: “You can be anything”  I have attached a couple of views from this ad which is available at:

Club Business.
Secretary Chris asked whether the members are receiving information sent in emails from the District.  As there was a general yes, Chris did not discuss these items any further.  We question whether a summary should be also put into the bulletin. Let the editors know, please.
We were told that the portable Lucas Mill that was purchased for East Gippsland has been very successful. Our club supported its purchase and they are looking to purchase another one. I expect we will hear about this in the coming weeks.
Greg was the lotto winner.
The David Buchanan Memorial
I understand that the unveiling of the renaming of the BBQ Shelter to honour our good friend and community champion David Buchanan, went very well. As yet I only have one photo of the event and this is of the Club’s choral group.  Let’s see if we can find others that we can put in a future club Bulletin.
Well done Lyn for organising this event.
On the lighter side ...